Client: The Liguori Family, Owners of Impresso Espresso, a family owned and run business.
Products: Coffee & Tea, Smoothies, Gelato, Casual Dining
Market: Local community members, families, travelers
Backstory: Coming from an Italian family with an appreciation for great coffee, the Liguori family realized a life dream of owning their very own coffee shop!
My Role: Branding. They purchased a long time coffee shop close to the airport, and wanted to let the current customers know they were there to continue in the tradition of building community. They hired me to develop a logo that acknowledged their love of their Italian heritage, with a nod to their other love-soccer.
We collaborated on a memorable, bold logo they love. It resonates with them and their market. I also designed business cards, exterior signage and a new website. I’m staying on to maintain their website and coach them on the new challenges of figuring out how to advertise & market their new business.
Check out their website here: Impresso Espresso