Client: Brian P., a Solopreneur {An individual person working on growing a business.} Product: Artisan, small batch beers Market: Anyone who likes good beer! Backstory: Brian's a firefighter, supported by other first responders and firefighters. Part of the proceeds of his products will go … [Read more...] about Client Profile: Fire Brew Co.
The FaceBook Logo Refresh
I'm writing about this because as a logo designer, I was really excited to hear that FaceBook was updating their logo! It was just announced at the Annual Conference, F8. After trying hard to track down the new logo - I was so disappointed. The whole redesign is only a subtle change from the … [Read more...] about The FaceBook Logo Refresh
The Women’s Business Initiative
I'm super excited to be working with a brilliant group of professional business women (and a few select men) on a new business development project in Tacoma, WA. Currently under development in a local business incubator called RAIN, we're pulling in the expertise of all who are interested. We're … [Read more...] about The Women’s Business Initiative
Moving From ZenDezignz to “MauraMcMahon.com”
From Business Brand to Personal Brand In the world of branding and business development, moving from one business name to another can be both risky and challenging - you don't want to lose your tribe. And when you're a solo pro, there's an eternal question about using your own name to develop a … [Read more...] about Moving From ZenDezignz to “MauraMcMahon.com”
Fire Brew Co. Logo Design
New logo design for a local startup microbrew business! Working with groups of people and trying to get everyone on the same page with design can be really tricky. I approach design from a creative & artistic perspective - which means everything is open to interpretation. … [Read more...] about Fire Brew Co. Logo Design