I’m super excited to be working with a brilliant group of professional business women (and a few select men) on a new business development project in Tacoma, WA. Currently under development in a local business incubator called RAIN, we’re pulling in the expertise of all who are interested. We’re collaborating with everyone from city & county people to politicians to independent business owners to retired professionals. The vast knowledge base is humbling.
Our goal is to provide women who have entrepreneurial inclinations – the resources, education and business support they need in developing their own businesses. It’s time to start to even out the scales a little bit…
Studies show that women lag behind men in creating entrepreneurial ventures and receiving funding. Only 11% of US firms with venture-capital backing have been founded or led by women, and women-led ventures have received only 7% of all venture funds.”
From Forbes, What’s Gender Bias Got To Do With It? Almost Everything For Women Seeking Venture Funding (Read the full article here)
After establishing the mission statement, the next step was developing a new logo design (one of my favorite things to do!).
The graphical concept is breaking down growth to a base level – everything is created from cells/dna/genes.
The graphic is the shape of a cell, with another shape breaking through that, and could be a stylized strand of dna or a “W” (for Women). The linear structure of the cell is the base level structure from which we create. The breakthrough shape is the organic flow of creation, women, growth – we all know there’s nothing linear about that.
To join our newly formed public group on FaceBook, click here.