Client: Rebecca Ray, a Solopreneur {An individual person working on growing a business.} Services: CPA and finance, specializing in small business support. Market: Small business owners who want to outsource their financial needs. Backstory: Rebecca is a financial whiz and a yoga … [Read more...] about Client Profile: SharpLine Financial
Client Profile: Fire Brew Co.
Client: Brian P., a Solopreneur {An individual person working on growing a business.} Product: Artisan, small batch beers Market: Anyone who likes good beer! Backstory: Brian's a firefighter, supported by other first responders and firefighters. Part of the proceeds of his products will go … [Read more...] about Client Profile: Fire Brew Co.
Proctor Arts Fest 2019
It was another great year for Proctor Arts Fest! I've been volunteering my time & talent on this pet project of mine for the past five and a half years. It's a wonderful way to build relationships that strengthen our community. The day before the event, we got to wear our 'Bob The Builder' … [Read more...] about Proctor Arts Fest 2019
Logo vs. Brand – What’s The Difference?
What’s the difference between a logo and a brand? A logo is a symbol, image and/or combination of letters that visually represent your business. Most often, it’s a combination of a graphical image combined with the letters that spell out a business name. A brand is much more complex than a logo. … [Read more...] about Logo vs. Brand – What’s The Difference?
The Women’s Business Initiative
I'm super excited to be working with a brilliant group of professional business women (and a few select men) on a new business development project in Tacoma, WA. Currently under development in a local business incubator called RAIN, we're pulling in the expertise of all who are interested. We're … [Read more...] about The Women’s Business Initiative
Moving From ZenDezignz to “MauraMcMahon.com”
From Business Brand to Personal Brand In the world of branding and business development, moving from one business name to another can be both risky and challenging - you don't want to lose your tribe. And when you're a solo pro, there's an eternal question about using your own name to develop a … [Read more...] about Moving From ZenDezignz to “MauraMcMahon.com”
Unleashing the Power of Your Brand
Having a memorable brand is like wielding a very sharp sword that slices through the noise of a global marketplace. It’s not only a symbol of strength, integrity and power - it's also a very useful tool. Using it freely gives you the ability to cut through the confusion of … [Read more...] about Unleashing the Power of Your Brand
When Your Name Is Also Your Brand
One of the most common issues for business owners is defining their business. This is particularly true for personally branded businesses. An example of a personally branded business would be ‘Oprah Winfrey’. Her name is her business and her personal brand. There’s been a trend in … [Read more...] about When Your Name Is Also Your Brand